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The Generation Companies Selects Zuzapp™ Mobile Guest Engagement & Messaging to Deliver a VIP Experience

Mobile Guest Engagement & Messaging App provides a more personal travel experience and drives more direct bookings.

Toronto, Ontario April 4, 2016 The Generation Companies, a real estate developer, owner, asset manager, and operator of extended-stay hotels, has selected Zuzapp™, a leading provider of mobile guest engagement & messaging solutions. Leveraging the cloud-based platform, the Generation Companies is improving guest satisfaction and enhancing their guests experience across their multiple properties, including Candlewood Suites, Homewood Suites, Staybridge Suites, and Suburban Extended Stay Hotels.

We take great pride in the high level of personalized service that we provide to our guests, said Alex Monsalve, Hotel Sales Coordinator, Candlewood Suites Washington Dulles-Herndon for The Generation Companies. Our goal is to have our guests return to us, time and time again. With Zuzapp, we have a mobile guest engagement solution that will help us to communicate with our guests more effectively and take our quality of service to an even higher level.

Were excited to be partnered with a forward-thinking company such as The Generation Companies, said Akshay Pandya, CEO & Founder, Zuzapp. Leading management companies like Generation Companies value high quality service. With Zuzapp, they have a proven platform needed to drive guest engagement, retention and conversion throughout the travel journey across all of their properties.

Increase Direct Bookings & Generate New Revenue

For only $40 /month (no extra fees, no hidden fees, no surprises), Zuzapp offers hoteliers an affordable hotel-branded mobile guest engagement & messaging app as a channel to directly connect with their mobile guests. Leveraging the power of mobile guest engagement gives hotels the opportunity to reduce the effects of OTAs by delivering value-add to each and every guest via their smart device. Using a variety of mobile engagement strategies allows hotels to digitally prompt guests to directly book their next stay with the hotel as well as generate incremental revenue from a variety of direct mobile techniques, including:

  • Geo-targeted push notifications: Deliver personalized, relevant and time-sensitive pop-up content right to each guests smartphone.
  • Compelling Mobile offers: Build satisfaction and generate more revenue from guests, conference attendees and local residents with actionable mobile offers (deals, packages and specials).
  • Digital Loyalty Rewards: Foster loyalty and reward guests and local residents for making frequent visits and purchases at the hotel, restaurant, spa and retail outlets.
  • Digital Call-for-action: Create last-minute mobile promotions and digitally incent guests and local residents to book a room, redeem an offer, share a deal with a friend, and attend an event.
  • Upsell unsold inventory and merchandise. Drive in more traffic into the hotel by actively engaging more guests with special offers on unsold inventory and merchandise.
  • Social sharing. Engage and market to locals for staycations and generate digital word-of-mouth awareness.

About The Generation Companies

The Generation Companies is a Research Triangle Park, North Carolina-based real estate developer, owner, asset manager and operator of extended-stay hotels in North Carolina, South Carolina, Virginia, Florida, Georgia, Texas and Tennessee. Generation has more than 3000 rooms and 375 team members at 27 properties, with more hotels coming soon. Generation is actively pursuing merchant development and management opportunities with multiple institutional owners in the extended-stay and select-service segment. For more about Generation, visit www.generationcompanies.com

About Zuzapp™

Zuzapp™ provides mobile customer engagement & messaging solutions to the finest hotels, restaurants, non-profits and businesses of the world. Our happy customers include brands such as Marriott, Hilton, Westin, Hyatt, Holiday Inn, InterContinental, Crowne Plaza and Aston Hotels & Resorts, as well as, independent brands such as Flamingo Resorts, Desert Palms, Porto Vista, and Edens Resort to name a few. For only $40 /month (no set up fees, no extra fees, no surprises), Zuzapp gives brands the power to instantly connect 1:1 with their mobile users, grow their business, and foster meaningful and loyal relationships with their customers. Its App Easy™ -- www.zuzapp.com

Media Contact: Ruchira Shah Zuzapp Corporation pr@zuzapp.com

Zuzapp and Its App Easy are registered trademarks of Zuzapp Corporation.
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